THE MISSION
„Insight must precede application“. Max Planck, Physician (1858-1947)
Or in other words: Acknowledging facts and understanding correlations is the basis for proper action.
This principle doesn´t apply only to complex physical questions: Opinion building and political decision making should be based on the same analytical approach, too. Today’s world needs more facts, analysis and differentiation. Not only spins, opinions and emotions.
That´s where GREEN PLUS CLEAN comes in.
THE CHALLANGE
It´s the make-or-break-decade
The message of EU´s Executive Vice President Frans Timmermanns was clear: “This is the make-or break-decade in the fight against the climate and biodiversity crisis”. The goals of the Commission are set accordingly: Carbon neutrality by 2050 – 55% less greenhouse gases by 2030. But the NEW GREEN DEAL needs to speed up, the 27 member countries have to get convinced to do their part to get “Fit for 55”. This process will not only be causing lively discussions between the heads of state and the European Parliament – member states and their national parliaments will have to adopt the european road- map to Net Zero, too.
So translating the complexity of the climate challenge – focusing on the solutions to realize a carbon-free society in 2050 – and horizontal networking to profit from best cases all around Europe is the challenge.
En breve: Building bridges to NET ZERO.
THE TALKS
Live from the European Parliament in Brussels, from Berlin to Hamburg and across Europe: Green plus Clean is Europe`s new, monthly debate format on climate change and energy transition. The place for in-depth-analysis on different multimedia- platforms:
Livestream and Chat, Podcast, VoD and Highlight-Video. Dedicated to the personal exchange of arguments between experts in science, civil society, industry, policy makers and media: Passionate to highlight the shades between black & white. Loving facts not fakes.
For everyone, who wants to get the bigger picture. A clearer view. And a broader horizon.
THE HOST
Explaining the future role of green energy in tomorrow´s Net Zero-World is a compelling challenge.
To match the fears and uncertainties, related to that transition, it needs real passion and dedication for explaining, differentiation and building bridges– plus a solid understanding of the matter. Ideally this goes hand in hand with an entertaining way of breaking the news to the different audiences – based on facts.
Jürgen Pfeiffer as host, executive producer and editorial mastermind behind GREEN PLUS CLEAN, has been successfully matching these tasks already in the past with his hybrid German Live-talk-format “PFEIFFER FRAGT”: Synthesizing substantial in-depth-knowledge, quick-witted sense of humour and years of radio- and TV-live-coverage experience in the field of national politics and EU-affairs. Always dedicated to the old saying:
„The wurm must taste good to the fish – not the angler“.
THE TOOLS
GREEN PLUS CLEAN kicked off live during WIND ENERGY HAMBURG, focusing on all the „The heroes of Net Zero“:
Live from the European Parliament in Brussels, from Berlin to Hamburg and across Europe – with Highlight-Video and Video-on-Demand available after broadcasting on all major media-platforms. This is the well-balanced infotainment-mixture of GREEN PLUS CLEAN.
Based on a wide range of cooperations, network- and also media-partners, the format reaches out to all levels of audiences – be it experts, NGO´s or ordinary citizen: The straight and fact-oriented direct exchange between policy makers, industry executives, science and society will be an additional, reliable source for relevant news, related to the fields of European Green Deal, Energy Transition and a common European Energy Policy.
Broadcasting from Brussels. At home all over Europe. Come and join us.
On GREEN PLUS CLEAN.
